Black and White Modern Sale Business Men

Boost Your Energy Levels, Feel Confident In Your Body, and Regain Control of Your Health To Excel For The Long Run

A 12-Week solution for middle-aged men who want to look and feel better than they did 10 years ago, without sacrificing their work, family or life.

It's becoming pretty clear these days that your physical health and mental health are important...

20 years ago, any issues we faced would have been swept under the rug. You would've been told to 'man up', shoulder the burden and get on with it.

A VERY unhealthy way to go through life. 

I realised this a long time ago.

This occurred the day my Dad was admitted to the hospital

It was during the financial crisis of 2008. He was overworked and overburdened trying to keep our family afloat. Unfortunately, your health doesn't appreciate taking a back seat and will ferociously bite back on your energy, mood and mind.

It sent my Dad into the depths of depression. A slippery slope. At the time, I was 17 and didn't quite grasp the severity of the situation. It all became real when I woke up one morning to find he had been admitted to hospital for an attempted suicide.

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Ever since that day I knew I had to do something to help

A physical transformation requires a psychological change along with it.


You can join a gym, workout for a few months and lose weight, build muscle and feel better.


Then what?


You haven't really changed anything, only on the outside. Soon motivation wanes and obstacles arise, leading to you defaulting to your old ways and yo-yoing backwards.


There must be a shift. A systemised way to change one's mindset and behaviours so they become the new normal.

Strong Mind:Strong Body Is That Solution

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Strong Mind:Strong Body is a signature 12-week program designed for busy men to regain control of their health, increase their energy and be a source of inspiration to others.

What's included in SM:SB?

  • A proven system to get you stronger, leaner and mentally fit, in order to build the habits and confidence to be healthy for life (even if you're feeling 'old' or too far gone)

  • A flexible, completely tailored approach which will get the MOST amount of results in the LEAST amount of time using our Focus Framework (so you don't have to give up your job or sacrifice any family/social time)

  • 1:1 coaching with a personal trainer and student psychologist (to ensure this is the last time you ever go on a 'program', 'diet' or set a New Year's resolution to improve your health)

  • Both physical and psychometric tracking to optimise your experience and results (as your health is much more than just how you look on the outside)

  • Activity programming to match YOUR starting point (for some that means 3 individualised gym sessions per week, for others it means getting in a daily 20-minute walk)

  • A non-diet approach to losing your gut (as cutting out your favourite foods isn't going to work for very long and just make you miserable)

  • A men's health 'concierge' (anytime you have a question, query or concern you will be given immediate support)

  • Certainty in your results and satisfaction (using the latest evidence-based models to make this the best 12-weeks you've had in the last 10 years)

So this sounds great! Right? But you might be thinking to yourself:
“What if I am way too busy to do anything like this?


“What if I lose the motivation?"


“What if I've tried heaps of things before and just can't lose the gut?”

Don't you worry!

This signature program isn't any old program, thrown together by some random coach who couldn’t care less about your success…

You will be taken step by step through the 5-Step Method, a proven system for a strong mind and strong body.


5-Steps To A Healthier,

Happier You

1. Measure

So we understand where you are

We always start with an assessment to identify the baseline you're starting from. This allows a individualised approach to provide you the best results.

  • 1 on 1 session to identify goals, strengths, obstacles (and much more) which leads into step 2.

  • Garmin Vivosmart 4 measures steps, heart rate, sleep, stress, HRV, energy, activity.

  • Psychometric test measure self-efficacy and motivation.

  • Nutritional analysis

2. Engage

With the Focus Framework

Our unique framework blends traditional aspects of health with evidence-based psychology to provide a simple, targeted approach.

  • The Pillars of Health are Move, Fuel and Recharge.

  • The Pillars of Behaviour Change are Motivation, Opportunity and Capability.

  • The centre is Focus - finding what is going to provide the highest ROI

3. Coach

So this is the last time you'll ever have to 'change'

Coaching provides the missing ingredient to most other programs out there. Evidence-based, personalised strategies provided under the watchful eye of an experienced coach helps you achieve a powerful balance between physical fitness and optimal mental performance.

  • Weekly live roundtables in the private group to answer any questions

  • 1 on 1 sessions go deeper into the process and drive your personal results

  • A high level of communication and collaboration

4. Track

To keep you moving forwards

Through the coaching process we track both your physical and psychological progress.

  • Scientifically valid psychometric testing to personalise the program and improve your results

  • Weekly check-ins to keep you honest using Garmin, the Focus Framework and other applicable metrics.

5. Recalibrate

Positioning you to excel for the long term

Using the very best technology and research while still treating you as a real person with goals, fears, dreams and feelings.

  • We understand obstacles and setbacks occur, so we built it into the process.

  • Developing self-sufficiency for you to continue your progress well after the program is finished.

  • Based on Ray Dalio's Feedback Loop (one of the world's most successful investors)

Every man in SM:SB team receives a Garmin Vivosmart 4 as part of the program. 


Hear From A Few Guys Just Like You


"It's an environment where you really can grow as an individual, can have a laugh and achieve success in your goals."



Dr Simon Cross, 42

Chief Executive at Healius


"I've embraced the demons I needed to face, lost 16 kilos and now I feel much more in control of my life."



Neil Gibson, 54

Executive General Manager at Liberty One Steel


"Smart, intelligent and well put together program within a broader picture of mental performance, recovery and mindset. Like nothing else out there.”


Tim Simmons

CEO of WordWorks



SM:SB Education Series

Education forms the backbone of you becoming successful for the long term. This series sets you up with ONLY what you need to know to get off to a flying start.


True Coach Training App

If we decide strength training is for you, the True Coach App provides all of our programming. Sets, reps, weight, all with detailed exercise videos. Sessions are designed to be safe and time-efficient.


14-Day Sleep Fix Course

This is a short course developed to help you improve your sleep. Each daily video contains simple, specific action tasks you can implement feel the difference immediately.


Private Facebook Group

Hosts our weekly live roundtables and Q&As. In here you'll join the team of other likeminded men, all on a similar journey.


Free Consultation with a Clinical Performance Nutritionist

Nutrition can be a tricky subject. While the program comes with nutrition coaching, I think it's an area worth spending an extra session on with a specialist. I'll organise a session with an accredited professional who specialises in busy men (valued at $200 - out of my own pocket).


Garmin Vivosmart 4 Watch

This is yours to keep.

This slim, swim-friendly wearable comes loaded with fitness and wellness features to help you make the most of your healthier, more active lifestyle.


SM:SB has been designed to take all the confusion, doubt and guesswork out of your hands. I will make it as stress-free and straightforward as possible for you.


However, to be clear, this doesn’t mean it will be easy. To get the results you're after, there will be effort required. As much as I believe that I can any man regain control of their health, it's a team effort and requires both of us to be up for it.


So if you are looking for a quick fix solution, a cheap program you can forget about in a couple of weeks or something which you can just dip your toe into every once in a while... SM:SB is not for you.


However, if you are genuinely ready to give yourself the permission to go for it, fill out the form below to book in a free initial consult.

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*We respect your privacy and will never share your details with anyone.

Our Guarantee

I’m 100% certain about what I do, therefore I'd like to extend you an offer. If after 30 days you are not satisfied with the program, just send me an email saying so and you will receive your money back - no questions asked.


Fill in the form above to book in your obligation-free chat

"I can really see and feel the progress. It's been a big impact and people have noticed the change."


- Anders Kristiansen (CEO of Espirit)

"I was caught in the trap of being ‘too busy’ and didn't understand the impact of too little exercise and too much work/stress on my mindset and efficiency.


Now, I couldn't imagine a life without my health as a main priority."


- Alex McPherson (CEO of IgnitionLaw)

Got questions? I have answers

Q: Do I need a gym membership?

A: A gym membership is not essential. In our initial talks, we will discuss what works best for YOU. For some people, strength training won't even be applicable at the start. If you like to train at the gym, great! If not, that is fine too. That's the beauty of an individualised program.

Q: Will this guarantee my success?

A: Unfortunately, due to the unpredictable nature of life, there is nothing which can guarantee your success. But saying that, we have a very high satisfaction/success rate (both online and in person) and can proudly say SM:SB will give you the best chance possible.

Q: I have a current injury or medical condition. Can I still join the program?

A: Sure, all I ask is that you tell me the details before we start. If for any reason I can't work with your injury/condition I'll let you know.

Q: Do you have any terms or conditions?

A: Nope, nothing in the fine print. As I've mentioned before, this program is a partnership so to get results it requires both of us to be committed. So I guess the condition is you hold up your end.

Q: What if I already have a smart watch?

A: Awesome. The cost of the Garmin Vivosmart 4 will be deducted from the overall program cost (assuming you're happy with your smart watch).

Black and White Modern Sale Business Men